Allison Maslan

Allison Maslan International

News & Story Ideas

Passion Brings the Cash In

In order for an activity or goal to sustain itself long enough to be successful through life’s inevitable ups and downs, there must be meaning and passion behind it. It is imperative that you love what you do. Passion is what enables you to cherish your wins and lifts you right back on your feet when you face setbacks and losses.

Why Employees Quit

According to a 2017 Gallup survey, 50% of 7,300 people surveyed left their jobs because they detested their managers. If you are a small business owner, this is a vital fact to absorb. You can pay them all the money in the world, promote them, make them Employee of the Month, and give them free bagels and schmears, but none of that matters if you act like a jerk and fail to create a vibrant workplace in which they can be passionate about their work.

3 Biggest Small Business Failure Myths

There is a lot of misinformation out there about business failure — so much so that it’s no wonder people are afraid to get on their trapeze. Allison examines three of the biggest myths and misconceptions of failure.

12 Questions to Align with Your Big Picture Vision

Business owners: See where you stand with your vision by trying out an exercise. Choose your own setting and free yourself of distractions. All you need to bring is this list of questions, a photocopy of Allison’s Big Picture Vision Mind Map, a pad of paper, and a couple of pens.

See It. Feel It. Do It.

Visualization isn’t magic, though sometimes it might seem like it is. There is a great deal of science behind it. When we rehearse a performance in our imagination, our muscles respond in a way that simulates the actual activity. It’s as if mental roadmap is being created to prepare us for the real thing. Having clarity and feeling it in the body creates confidence, and confidence is a key to success.

Are You Ready to Scale?

It’s surprising how rarely business owners are asked (or ask themselves) this all-important question. Being ready to scale means you have a system in place in which you have customers who are coming back to you on a regular basis and are generating reliable cash flow. Allison guides business owners in reviewing their own scalability.

The Perfect Client Decoder

Identifying your ideal customer involves more than just honing in on obvious things like gender and age. It also means pinpointing your customers’ phase in life: Where are they currently? What are their buying habits and their values? What phase of life are they in? Why do they buy? Allison shares her Perfect Client Decoder.

Choose Your Super Power

In a business, there is always the push/pull of making sales versus being able to fulfill the demand of those sales. It’s a fine line, like balancing on a high wire. You work so hard to get the sales. There could be ten deals in the works in various stages. Some fit right in with your current fulfillment processes, whereas others are gigantic and those deals have needs that far exceed your bandwidth. What happens if you cannot process these orders quickly enough? How are you supposed to manage it all without tipping over the edge one way or the other?
Allison has taken more than ten departments in business and simplified them into four that she calls: “The Four Super Powers of Business.” This way they are super manageable and very scalable.

Elevating Your Virtual Team

Managing virtual employees entails some unique challenges because those individuals can get left out of hallway conversations and decisions made on the fly in the home office when they can’t be reached. Your off-site team needs to feel elevated and connected too, so it’s extra important that you (or a designated employee) keep them in the communication loop as things happen. Allison shares her practice of “Happy Hour Virtual Parties” or end-of-day “Tuck Ins” for virtual employees.

Decisions Shape Destinies

You don’t know everything, and you shouldn’t have to. If you create a team with a bunch of people who are incapable of making decisions without you, your business will sink fast, or you’ll be tied to a ball and chain that you may end up resenting as it holds you back from scaling and having time to live the rest of your life. How do you train your team to become leaders that are self-sufficient and empowered to make appropriate decisions. Allison explains the 5 Phases of building a company that runs itself.

The 3 P’s of Planning

Allison developed the “3 P’s of Planning” to help business owners streamline their days, keep themselves focused, and get more done in less time.

The Art of Systematizing Everything

Having the right systems in place right now will ultimately set you free. Your goal is to find that happy place where you have a solid and growing business that doesn’t need you anymore because the workflow is pumping just fine on its own. This allows you to walk away guilt-free to focus on more important things while your team oversees the execution. But it will only work if everything is properly systematized.

No Is the New Yes

Saying “no” is harder for business owners than they are willing to admit. Sometimes they say “yes” when deep down they mean “no” because they don’t want to be the bad guy or gal. That’s when internal resentment builds up, which can cause a whole host of other problems, emotionally and physically. You must embrace conflict and deal with the elephant in the room right away. The more you get comfortable with “no” and set clear boundaries for yourself and your organization, the more time you’ll have to say “yes” to the things that really matter.

The 5 Phases of Building a Company that Runs Itself.

For business owners, the ultimate goal is to shift from being “the boss” to becoming “a leader.” The end game is to remove themselves from the equation and build a self-managed company. The role as founder is to let go of the day-to-day, strategize and build relationships to supercharge growth, and inspire one’s team to achieve greatness. Allison shares tools from her new book, “Scale or Fail,” illustrating how to accomplish this through her Five Phases of Building a Self-Managed Company. Business owners must ultimately replicate themselves so they can devote time exclusively to making a big impact with their big-picture vision while adding in more play days to enjoy at their heart’s content.
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